Local Legend Campaign

Lismore City Council is excited to launch the ‘Local Legend’ campaign to encourage visitors to return to the region after the challenges brought by Cyclone Alfred.

The campaign aims to support Lismore businesses that have lost trading, by recognising their hard work and resilience, and invite visitors to the destination, communicating that we are open and ready to welcome them. Special thanks to all the businesses and individuals that participated and helped with the production of this campaign that represents businesses across the entire Local Government Area.

The campaign is now live across digital marketing platforms and will reach the many thousands of visitors that will be in the Northern Rivers Region over the Easter and school holiday period. It is being supported by social media posts on Visit Lismore and Visit Nimbin to showcase more of our Local Legends.

In addition, Council’s Destination and Economy team is working with peak Government and tourism bodies to change the narrative for Lismore with some exciting media, public relations and marketing coverage planned over the coming weeks and months.