New Destination brand revealed

 

Following the adoption of Lismore’s Destination Management Plan (DMP) by Council earlier this year, work has been underway to develop a new destination brand to align to the research findings and strategic recommendations presented in the plan. The new brand represents Lismore in a fresh, bold and innovative way, leveraging its competitive advantages and appealing to target markets to help build Lismore’s visitor economy.

The brand has been rolled out across the new website, Visit Lismore, and will be used in destination marketing campaigns and promotions to attract visitors to the Lismore region. You may have already noticed things starting to look different across our social channels!

‘Come to the Heart’ and ‘Visit Lismore’ coming together

It has been some time coming, but the two social media channels managed by Council’s Destination and Economy team are merging together.

Come to the Heart and Visit Lismore are becoming one under the Visit Lismore name, leveraging the new destination brand, and marketing efforts to build a stronger social media profile to represent Lismore’s offerings.