Creative’s guide to marketing
This is a CREATIVE PLUS BUSINESS event in partnership with Lismore City Council’s CONVERGE Creative Enterprise Development Program
Many creatives hate the idea of selling, but what if marketing could be more than impersonal hustle? How about a strategic approach that focuses on people first?
Marketing is one of the most despised and least understood aspects of running a creative business or working in the arts. Most creatives hate to sell and would rather be making than hustling. However, there is a simple solution to making marketing more palatable – take out the sales and focus on the strategy. This FREE ‘Creative’s Guide to Marketing’ workshop shares a simple six-step marketing approach that has been designed to take the pain out of promotion.
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You will learn all the following, with a special focus on arts practice and creative industries:
+ Re-imagining traditional marketing in a way that makes sense for creativity and the arts.
+ Getting the foundational elements of “YOU” marketing right, without the terror of a deadline.
+ Understating the breadth of our ‘customers’, from clients to funding bodies to audience.
+ Knowing and learning from our peers, and from word-of-mouth.
+ Choosing the best digital and ‘old school’ tactics to help achieve your marketing goals.
More resources and templates will also be provided to help create a marketing action plan.
This workshop has been designed by creatives for creatives and includes ideas for ‘homework’.
What do I get?
All participants of this workshop also receive:
+ Lifetime access to a Dropbox folder jam-packed with additional resources and helpful links.
+ A practical workbook to assist with the interactive elements of the workshops.
+ Access to additional free webinars to supplement the material covered in the workshop.
+ The possibility of further one-to-one business advice, mentoring and support from one of our creative industries business specialist advisors. We have a whole team ready to help!
Who is presenting?
Monica Davidson – Monica Davidson is an award-winning expert on the creative industries, who began her professional life as a freelance journalist, performer, and filmmaker. Monica has a Masters degree in Screen Arts and Business from AFTRS, and was appointed as Australia’s first Creative Industries Business Advisor in 2013. In 2016 Monica founded the social enterprise Creative Plus Business, an organisation dedicated to educating creatives about small business skills, financial literacy, and marketing.
What is CREATIVE PLUS BUSINESS?
We’re a social enterprise dedicated to educating creative people and arts organisations about business skills. We help by sharing practical knowledge in a fun and irreverent way, and everything we do is designed to help creatives to feel more confident and comfortable about the entrepreneurial aspects of their creative practice.
What is Lismore City Council’s CONVERGE Creative Enterprise Development Program?
CONVERGE is an innovative creative enterprise development program, designed to revitalise Lismore’s business centre and elevate the economic and artistic strength of our local creative industries.
Accessibility: if you have any access requirements, please email fiona@creativeplusbusiness.com
Venue: Converge, 2/123-125 Woodlark St, Lismore, NSW 2480
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What is Service NSW Business Connect?
Service NSW Business Connect provides free, independent, tailored business advice from experienced advisors in one‑on‑one sessions. We offer practical insights and business skills development. Services also include events and resources on a range of topics for small business.
Creative Plus Business is an approved independent provider for Service NSW Business Connect.