Destination Management Plan
The Lismore City Council has adopted the Destination Management Plan 2024-2028 (DMP).
This comprehensive plan provides a unified focus, strategic direction and actionable measures aimed at sustainably growing and managing the visitor economy within the Lismore local government area (LGA) up to 2028 and beyond.
Our primary aim is to optimise the benefits of tourism for the entire region while simultaneously safeguarding and enhancing its natural and cultural treasures for the benefit of our local communities and businesses in Lismore, Nimbin, and surrounding villages. The DMP will serve as a roadmap for ensuring the sustainable growth and resilience of our visitor economy amid an ever-changing and competitive landscape.