Promoting Lismore business through branding, promotions and events
Proposed permanent business Special Rate Variation: Consultation with the Lismore business community
Council has accepted the Lismore Business Panel's recommendation that it consider applying to the NSW Independent Pricing & Regulatory Tribunal (IPART) for a permanent business Special Rate Variation (SRV). The proposed SRV would be a rate-pegged level of $120,000 per annum and would commence on 1 July 2018.
This permanent business SRV would replace the current five-year Special Business Rate Variation Levy (SBRVL), which expires automatically on 30 June 2018. When this expires, funding to promote business in Lismore will revert to pre-2010 levels. Making the new SRV permanent would secure the future of business promotion in Lismore as the city’s economy faces the challenge of recovering from the March 2017 flood event.
IPART requires Council to consult with the Lismore business community and obtain a clear indication of support or otherwise for the proposed Business SRV.
The consultation process will take place between 19 July and 17 August and includes distribution of a six-page Business Bulletin, an online survey you can access below, a briefing for the Lismore Chamber of Commerce & Industry, and a breakfast workshop attended by randomly-selected members of the business community on Thursday, 3 August.
Based on the outcomes of the consultation process, a recommendation to proceed (or otherwise) with an application to IPART will be discussed at Council’s December meeting. If approved, the application to IPART will be lodged in February 2018.
IMPORTANT: YOUR OPPORTUNITY TO PROVIDE FEEDBACK
Other recommended background reading includes the Lismore Business Plan 2016-2018 and a report on the impacts of the 31 March flood produced for the Lismore Business Flood Recovery Taskforce entitled Counting the Cost and Facing the Future.
In addition, you can read the 2012 Review of the Lismore Business Promotion Program by Southern Cross University School of Business and the more recent 2016 Review of the Lismore Business Promotion Program by Dave Arthur Consulting.
Submissions relating to the proposed business SRV outlining grounds of objection or support should be in writing and addressed to the General Manager, Lismore City Council, PO Box 23A, Lismore, NSW 2480, emailed to email@example.com or made via our online feedback form below.
Submissions are due by close of business on Thursday, 17 August 2017.
Council seeking new member for Lismore Business Panel: City Centre Zone
Lismore City Council is seeking nominations for a position on the Lismore Business Panel, which oversees and advises on the activities of the Special Business Rate Variation Levy (SBRVL) Lismore Business Promotion Program, including the City Centre Management Program.
The special business rate for the Lismore Business Promotion Program is levied annually on all business properties (i.e. retail, professional services, commercial, or industrial) in the Lismore Urban Area. The Lismore Urban Area is a large geographic area extending from the city limits as far east as Pineapple Road, Kyogle Road to the west, just past the Lismore Regional Airport terminal to the south and just past the SES building on Bangalow Road to the north. Fund contributors are businesses located in shopping centres as well as industrial estates.
To be eligible, a nominee must be a property owner and/or the owner or manager of a registered business, directly or indirectly contributing to the special business rate for the Lismore Promotion Program within the defined City Centre Zone (see map below). Nominations will be reported to a future Council meeting.
If you wish to be involved in this important initiative, please fill out the nomination form below. Please also take time to read the current Lismore Business Plan. Nominations must be received by Council no later than close of business Friday, 4 August 2017. Nominations can be posted to PO Box 23A, Lismore, NSW 2480 or emailed to firstname.lastname@example.org. Should you require clarification or further information, please contact City Centre Manager Jason Mumford on 1300 87 83 87.
Lismore Business Promotion Program
Lismore Business Promotion Program is a partnership between business, Council and the community, funded by the Special Business Rate Variation Levy (SBRVL). The SBRVL is governed by the Lismore Business Panel and administered by Council. The purpose of the SBRVL Lismore Business Promotion Program funding is to boost our presence as a regional centre, with the revitalisation of the city centre identified as being the key to this objective.
The SBRVL is levied annually on all business properties in the Lismore Urban Area to fund the Lismore Promotion Program.
The Lismore Business Panel oversees and provides guidance to the City Centre Manager (CCM) who is employed to implement the business plan. The CCM is responsible for projects contained within the Lismore Business Promotion Program's Business Plan year-to-year and is also charged with carrying out the more strategic and long-term process of city centre revitalisation.
The Lismore Business Promotion Program is responsible for a comprehensive range of activities including:
- Year-round advertising, marketing and promotions.
- Coordination of major CBD events, markets, music, entertainment and activities in the city centre.
- Placemaking and place management.
- Effective use and dissemination of the 'Lismore – Come to the Heart' brand.
For information or to apply to use the Come to the Heart logo, please read the Lismore Come to the Heart Brand Procedure, visit the Come to the Heart website or contact the Lismore City Centre Manager on 1300 87 83 87.
Lismore Business Plan 2016-2018
The 2016-2018 Lismore Business Plan provides the strategic direction for Lismore Business Promotion under the responsibility of the City Centre Manager (CCM) for a two-year period from July 2016 until June 2017.
The primary objective of the plan is to improve and expand the Lismore City Centre revitalisation process and enable businesses in the CBD and Lismore Outer Urban Area to benefit from promotional activities contained in the Plan.
Program Vision: "Lismore is a welcoming hub for business, community and visitors alike. Our City Centre is integral to our economy, cultural aspects and community, and through a unified approach, Lismore will be a vibrant destination for everyone to enjoy.”
A key element of the Lismore Business Plan is to provide multiple opportunities for the Lismore Business Panel and the CCM to work with local business, Council departments and community organisations or individuals on joint initiatives to ensure cohesion and unity.